Last night at its Campfire One event, Google officially launched the Google Apps Marketplace. The Google Apps Marketplace offers third-party developers and services a way to integrate directly with the Google Apps platform and sell that integration at whatever price point they choose. This is a huge win for the cloud because it finally allows other cloud services to tap into some of Google’s APIs for things like Gmail and Google Docs at a much deeper level, which can benefit their own customers, as well as offering additional value to Google Apps itself.

Although the launch was yesterday, many companies and developers have been preparing for this event for quite some time and a number of very cool and useful apps are already available in the Marketplace. Here are just a few that stand out to us.

1. Zoho for Google Apps

Zoho and Google Apps actually offer a lot of the same services: hosted email, word processing, spreadsheet and presentation tools, wikis, chat, etc. However, that doesn’t mean that Zoho doesn’t benefit from Google Apps integration.

Plus, because Zoho also offers services that go beyond what Google Apps can do, direct integration can be a nice way for Zoho to keep customers using their product (or even make them more interested in checking it out).

Zoho has two products in the Google Apps Marketplace: Zoho CRM and Zoho Projects. Zoho CRM is free for up to three users and then $12 per month per user starting with the fourth user. Zoho Projects is free for one project and starts at $12 per month for unlimited projects.

Both tools allow users to plugin Google Apps into the Zoho CRM or Zoho Projects system.

2. Intuit Online Payroll

Intuit, makers of Quicken and Quickbooks, has an online payroll tool called Intuit Online Payroll. Intuit Online Payroll for Google Apps was one of the applications demoed at the Campfire One event yesterday and it lets users access their payroll or paychecks from anywhere in Google Apps.

For instance, paychecks can be retrieved from Google Calendar, users can print checks or E-File their taxes and run the payroll application from directly within Google Apps.

Pricing is $39 per month for one employee filing taxes in one state, each additional employee is $1.50 per month and each additional state for filing taxes is $12 per month.

3. Manymoon

Manymoon is a team collaboration application that integrates with Google Apps. Think of it as a project and task management tool.

The Manymoon app was built to deeply integrate with Google Docs, Google Calendar and Gmail. The company has also created a Google Gadget for managing and monitoring tasks.

Manymoon is free and is currently the highest rated app in the Google Apps Marketplace.

4. Aviary

Aviary offers web-based tools for things like image editing and creation, vector graphics, and audio editing. Now Aviary can integrate into Google Apps, which lets you use Aviary to create graphics that can be used and accessed within things like Google Docs and Google Sites.

The free app lets you do all kinds of stuff, like edit images for business cards, presentation slides and labels, create scalable vector art, record and remix audio and even edit the markup from websites or slides.

This is the sort of functionality that Google doesn’t have the resources to offer, which is why it’s great that Aviary can just plug into existing Google Apps accounts!

5. Expensify

Expensify is a service designed to make expense reporting less painful. Expensify’s Google Apps app integrates directly with Google Apps, which eliminates one more step in the expense-report creation process.

Once reports are submitted and approved, they can be exported to QuickBooks or other accounting solutions in one-step. Expensify is always free for report creation and submission and for two submitters a month, the approval process is free too. After that, approval for each individual submitter is only $5 a month.

6. Box.net

Like Zoho, Box.net shares some features with Google Apps. Box.net has really morphed from a file storage service into a full-fledged cloud-based content management system akin to something like Microsoft SharePoint. Many of the companies that are creating apps for the Google Apps Marketplace also have apps for Box.net’s OpenBox platform.

However, while there is some overlap in terms of services offered (especially since Google Docs added file storage support in January), there is even more opportunity for users of both services.

Box.net is offering a Cloud Content Management app for Google Docs that will let you basically access and integrate your Google files directly within the Box.net ecosystem.

That means you can create a Google Doc or Google Spreadsheet as a file type within Box, which means you can then utilize the collaboration tools of both platforms. You can also access and manipulate your Box content directly from within Gmail and Google Calendar — which really makes this attractive for companies that want to look at replacing both Exchange Server and SharePoint.

Existing Box.net users can call their account manager to start the setup process of integrating the two systems and new users can sign up for a free trial of Box.net and automagically add it to Google Apps, plus get 30% off upon sign-up.

More to Come

We’re only scratching the surface in terms of what the Google Apps Marketplace can potentially offer users — as well as developers and other providers — but just looking at some of the apps and integrations that already exist, we have to say, this is exciting.

The power of the “cloud” really isn’t realized until you can see how easy it is to not just access files from various places (like on mobile phones), but also when you can easily share and integrate with other services. For small business users especially, the extensibility options offered to Google Apps via the Marketplace makes Google’s platform even more compelling.

Have you tried any of the new Google Apps apps? What do you think? Let us know!

Tags: Aviary, box.net, cloud computing, Expensify, google apps, Google Apps Marketplace, intuit, manymoon, Zoho

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Google launched a new service today in from its Labs called Google Reader Play. It is a more visual way to browse through the most popular items being saved and shared on Google Reader. When you launch it, you are presented with a large photo, video, or text excerpt on the main part of the screen, and can flip through by clicking on arrows or selecting an item from the filmstrip at the bottom of the screen.

Google Reader Play doesn’t require you to sign in, but if you do then you can star, share, and like items, and it starts to recommend things to you based on what your friends share, star, and like in Google Reader. The user interface seems to borrow a lot from StumbleUpon, with its concept of randomly flicking through the best stuff on the Web. In particular, it’s very similar to StumbleVideo, except it includes more than just videos. It is very image-heavy. The user interface reminds me of some elements of enjosythin.gs as well in the way that it presents images and text excerpts in a blown-up manner. The arrows are very Fast Flip, another Labs experiment for the Google News in making magazine and newspaper articles more visually browsable.

Like many of its other recent efforts, especially with Buzz, Google Reader Play is an attempt to encourage more direct sharing and to capture that sharing data. More and more Website referral traffic is coming from sharing service such as Twitter and Facebook. Google wants to be in the sharing game as well.

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Tired of all that boring ol’ two finger pinching-and-zooming and swiping on the iPhone? Ready for some fancy new gestures to be thrown into the mix? Wish granted. Soon. Maybe.

Last night, Apple released a new beta of iPhone OS 3.2 to developers. As is par for the course at this point, people almost instantly began tearing through the OS looking for secrets hidden within – and it looks like they just found one.

Tucked deep within the file system is a set of gesture recognizers, defining which fancy finger tricks that iPhone OS can recognize. In this latest build, it seems that two new gestures have made the list: “3tap” and “LongPress”. While no one has nailed out any way to make use of either just yet, we’re pretty sure we can deduce what they are from the names: three finger tapping, and long-hold presses.

Neither of these are really brand new; long-hold presses are already used by Apple to rearrange apps on the homescreen, and developers could have been detecting three-finger taps manually from the beginning. Their presence as official gestures, however, indicates that Apple might be looking to make them more easily accessible to developers and more widely used throughout the OS.

I’m having a hard time thinking of ways that a three-finger press could be used in an intuitive way where alternatives wouldn’t work just as well. Any ideas? Let us know in the comments below.

Update: As Mike points out in the comments, “3tap” could also mean 3 taps in quick succession. For example, 2 quick taps on a map could be zoom, while 3 quick taps could be super zoom. What say you?

[Via 9to5mac]

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When Blippy launched a few months ago, the idea was to get the site up there as bare-bones as possible so it was simple to people. That makes sense since the idea of sharing your credit card transaction data was (and remains) highly controversial. But despite the controversy, users have embraced Blippy. So now it’s time to give it a fresh coat of paint — and a new privacy feature.

Today, Blippy has undergone a massive redesign. Previously, Blippy was a stream of your friends’ transactions and little else. Now, it’s much more robust. In fact, it looks very similar to the most recent redesign of Facebook. You’ll notice the new update indicators next to the logo that get badged with a number when there is an update. You’ll also notice a search box front and center (for now, this is only to search for businesses or users).

More important than the redesign is the new feature Blippy is launching. Starting today, you can manually review each purchase before it’s displayed on Blippy. This is an important step in the direction of better privacy controls. Previously, you could pick and choose which sources you imported your transaction data from, but it was an all-or-nothing proposition. You could remove items after they appeared in your stream, but not before. Now you can do that by approving each one. A bit of a pain? Sure, but for some who are really concerned about privacy, this is a welcome addition (of course, you may wonder why they’d be using Blippy in the first place, but hey, people are weird).

This new setting will be displayed when users hook up their credit card or e-commerce account for the first time to Blippy.

Blippy has already streamed about $15 million in purchases, co-founder Philip Kaplan notes. “Today, thousands of people are automatically sharing purchases on Blippy. I think of it as ‘a stream of cool stuff my friends are buying.’ The additional level of control we’re introducing will make it even easier for people to share just want they want to share — whether a new iPhone app, movie from Netflix, favorite bar or restaurant, or grocery store run,” Kaplan says.

In January, Blippy raised a $1.6 million round of funding. The company is also getting some traction with retailers — though not all of them.

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When it comes to competition, CNN President Jon Klein fears Facebook. The man at the top of the news network believes that the social network is more of a threat to his business than other broadcast media organizations.

In a recent question-and-answer session with BusinessWeek, Klein specifically states, “We want to be the most trusted source,” and, “I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox.”

The intriguing statements come just weeks after Hitwise released data showing that Facebook’s new role is becoming that of a news site. As a news portal and discovery engine, Facebook has the power to make or break a story, a power that clearly threatens the rank and file of the old media elite.

Where we discover news is no doubt changing, but that’s not all bad news for CNN. We tend to think that the power wielded by newsies on Facebook could prove to be an advantage for CNN should the network really cater to the social networking crowd.

For example, in recent months we’ve seen the ratings of award shows skyrocket; part of the ratings bump correlates with web denizens experiencing the televised broadcast with their friends, family and followers online. It would seem logical then that TV and online can coexist in a mutually beneficial relationship.

As for CNN’s immediate future, Klein’s comments also indicate distinct strategies for web and broadcast. Moving forward the company plans to continue with video content on CNN.com and ramp up affiliate deals with the likes of HBO and Time Inc.

So where do you get your news: CNN or Facebook?

Disclosure: Mashable has a content syndication partnership with CNN.

[img credt: Pragmagrapher]

Tags: cnn, facebook, media, News, trending, tv

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During the GamesBeat keynote at GDC today, OnLive CEO Steve Perlman took the stage to showcase the company’s game streaming technology, which allows gamers to play high quality 3D games without a console — OnLive does all of the intense rendering in the cloud, then streams it back to a lightweight client that will work on nearly any computer (it will work on TVs as well with an adapter). We’ve been hearing about the service for quite a while now (as well as its competitor, OTOY), but now OnLive finally has a solid release date: June 17, 2010. At launch, the service will be available in the 48 contiguous states.

The service will have a $14.95 per month base service fee, and then users will purchase games and rentals on an a la carte model on top of that. You’ll be able to purchase multiple months at a time to get a discount on the service. As a special for early users, OnLive is going to waive the service fee for three months for the first 25,000 users to pre-register at this page.

OnLive’s demos are always impressive. Today, Perlman showcased the service’s ability to play recent games like Crysis on a large TV, as well as on his mobile phone (because all the processing is done in the cloud, even an iPhone can handle it). He also showed off other features that OnLive will offer, like streaming movies and Xbox Live-like community features. It looks great, but OnLive still faces one very major hurdle: latency. Because gamers aren’t actually playing their games on a local machine, there’s a slight lag whenever they do anything. And in the case of ‘twitchy’ games like first person shooters, even 50 milliseconds of lag time can make the difference between a perfect kill and getting destroyed by your opponent. It’s unclear how much lag will be present once OnLive is deployed on a wide scale.

At launch OnLive will be available for PC and Mac only, and a MicroConsole TV adapter (which lets your TV hook up to the cloud service) will appear later this year. 1080p60 will be available in 2011 (Perlman says bandwidth available to consumers is what’s holding this back). International announcements are coming later this year.

Also be sure to check out our past coverage of OnLive competitor OTOY.

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Bikers rejoice, Google has just added intelligent biking directions for more than 12,000 U.S. bike trails as a new option inside Google Maps.

The company writes that the new biking features will “include as much bike trail data as possible, provide efficient routes, allow riders to customize their trip, make use of bike lanes, calculate rider-friendly routes that avoid big hills and customize the look of the map for cycling to encourage folks to hop on their bikes.”

The new option now sits next to the current Google Maps standbys — car, public transit and walking — for online routing options, so users can select the new option from the dropdown menu to uncover a Google-recommended bike routes (likely sans big hills!).

You can also turn on a “Bicycling” layer via the “More” tab when zoomed into a particular city in Google Maps. The trails’ green hues should indicate terrain and road type. Dark green equates to bike-only, light green means there’s a bike lane, and dashed green means it’s a decent biking path but one without a bike lane.

Before you get too excited, we should note that as of right now biking is not an option in mobile apps, so make sure to plan ahead before you hit the pavement.

Tags: biking, Google, Google Maps

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On the flip side, Apple supporters echo the company’s sentiments that “Flash is a CPU hog” and including support for the technology in Apple’s mobile line-up would negatively impact battery life.

Sponsor

However, recent tests have put Flash up against HTML5, the new web markup language that eliminates the need for the Adobe plugin. The results of these tests show that this is not a simple black-and-white issue. Is Flash really a CPU hog? Yes, in some cases. But, surprisingly, not all the time. In fact, sometimes HTML5 actually performed worse.

Testing Flash and HTML5

Jan Ozer is an expert in video encoding technologies, has worked in digital video since 1990 and is the author of 13 books related to the subject [Editor's Note: some people have pointed out that Ozer has done seminars and written books featuring Adobe products, so therefore he makes money from the success of Adobe Flash. We don't think that has any effect on the test outcomes, but we thought it was worth updating the post to note it.] Recently, he put HTML5 up against Flash in a series of tests that pitted the two technologies against each other on both the Mac and PC and in different web browsers including Internet Explorer 8, Google Chrome, Apple Safari and Mozilla Firefox.

The results of the tests in their entirety are published here on StreamingLearningCenter.com. The summary in a nutshell? Flash isn’t always a CPU hog, sometimes that honor goes to HTML5.

Some of the highlights of Ozer’s findings are below, broken up into both Mac and Windows test results.

Mac Tests

• With Safari, HTML5 was the most efficient and consumed less CPU than Flash using only 12.39% CPU. With Flash 10.0, CPU utilization was at 37.41% and with Flash 10.1, it dropped to 32.07%
• With Google Chrome, Flash and HTML5 were both equally inefficient (both are around 50%)
• With Firefox, Flash was only slightly less efficient than in Safari, but better than in Chrome

Windows Tests

• Safari wouldn’t play HTML5 videos, so there was no way to test that. However, Flash 10.0 used 23.22% CPU but Flash 10.1 only used 7.43% CPU
• Google Chrome was more efficient on Windows than Mac. Playback with Flash Player 10.0 was about 24% more efficient than HTML5, while Flash Player 10.1 was 58% more efficient than HTML5.
• On Firefox, Flash 10.1 dropped CPU utilization to 6% from 22% in Flash 10.0
• In IE8, Flash 10.0 used 22.41% CPU and Flash 10.1 used 14.62% CPU

Hardware Acceleration Key to Flash Performance

In analyzing the results of the tests, Ozer determined that the key to better Flash performance was dependent upon whether or not it could access hardware acceleration. This feature, launched in Flash 10.1, allows the plugin to use the graphics processing unit (GPU) on some computers to decode video. Depending on the video card and drivers, (NVIDIA, AMD/ATI and Intel offer products that support this), the video decoding process in Flash 10.1 can now work for all video playback, not just full-screen playback as was available in Flash 10.0.

According to Adobe, hardware acceleration is not supported under either Linux or Mac OS X, the latter because Mac OS X does not expose access to the required APIs. Adobe goes on to say “The Flash Player team will continue to evaluate adding hardware acceleration to Linux and Mac OS X in future releases.”

Here’s what this all means in layman’s terms: Apple isn’t allowing Flash to become more efficient on their Mac OS X/Safari platform (or their iPod/iPhone/iPad one, either) by not providing the access to the hardware it needs to reduce its CPU load. Adobe is waiting and watching to see if they do, but, as Ozer says “the ball is in Apple’s court.”

Will Apple budge? At this point, it’s unlikely. In blocking Flash on Apple devices, the company can easily claim that it’s simply not an efficient technology…and that’s true for now, considering how it’s set up. But if the company wanted to allow it and make it work, it seems reasonable to believe that they could. This is what leads some insiders to believe that the decision to block Flash is less of a technological one and more of a business-minded one. After all, if you could easily visit Hulu.com to stream TV shows and movies, then why would you need to buy them from the iTunes Store?

So while Flash’s “CPU hogging” may be a contributing factor in Apple’s decision to not support the technology on their mobile devices, that’s probably not the only reason behind the block.

Thank you to Dan Rayburn, who pointed us to Jan Ozer’s article.

Discuss

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MSN Video Player has been a big enough success through a pilot scheme to be launched as a major new product, and Microsoft is not ruling out offering the service to television manufacturers, on Xbox and through the forthcoming Windows Phone 7 Series.

A million people have already used the ad-funded and free MSN Video Player in beta to watch full-length programmes, trailers and clips, enough of an audience to convince the portal that the service has the appeal to become a key asset for Microsoft.

With users staying for an average of 25 minutes – far more than major catch-up services like ITV Player and 4OD – and advertisers champing at the bit to buy up pre-roll adverts before the features, Microsoft has now sealed deals with the likes of Endemol and Shed Media to expand their offering further.

Thousand hours

“We are expanding our catalogue to over 1,000 hours,” explained MSN’s Rob Crossen. “We’ve signed a number of new deals…we’ve gone out there and sourced content that appeals to our audience.

“The other aspect is that we are launching a new platform and it really puts content at the centre. It’s not about other brands it’s really about programmes.

“The reasons we are chasing the audiences that we are is that we know there is advertiser demand for those audiences because they are very tech savvy.

“It’s not a discussion around getting thousands and thousands of hours [of content] it’s more about a targeted offering.”

The platform is optimised for Microsoft’s Silverlight – support that was notably missing from the pilot – although it also works with Flash, and some of the content is available in HD streaming at 720p on connections of 2Mbps and upwards.

Xbox, Windows Phone 7 Series and widgets

With comparisons to the iPlayer inevitable, it’s clear that Microsoft could roll out the MSN Video Player to television, its Xbox console, Windows Phone 7 Series and set-top boxes – in the same way as the BBC has puched its offering on multiple platforms from Virgin Media cable to the iPhone.

“What we’re doing here is taking MSN beyond what it has typically been known for,” added Crossen.

“An obvious place to tale MSN Video Player – given the quality of content that you are seeing on the platform – is the TV, and there are a number of ways that we could do that and in fact the challenge is prioritising so we’re looking at a number of opportunities.

“There are a number of ways… widgets on internet connected TVs, we have our own products within the Microsoft network, Xbox and Windows Media Center for instance.

“There are a number of ways that we could choose to explore.”

“We have a fantastic product coming later in the year,” said Crossen when asked if a mobile MSN Video Player was likely for the forthcoming Windows Phone 7 Series, “but no fixed plans that we are announcing today.

“It’s a reflection of our users telling us what they want and they also express their views how they want their content and how they consume it so it’s absolutely no mystery to any of us how it could grow.”

Xbox users already have access to long-form content through a tie up with the Sky Player and a movie download service, but the concept of a free and ad funded channel is likely to appeal.

The MSN Video Player officially launches tomorrow, go to player.uk.msn.com for more details.

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There’s something about the idea of an augmented reality pet — and a markerless one, too — that will make the heart of every true geek skip a beat. The idea is not entirely new, but it’s still amazing to see a virtual creature hopping around on a real-life surface, seen through your mobile phone’s camera.

iKat was created by a company called Zenitum, using their D-Track engine. The virtual pet is markerless, which means you don’t need a marker or an image target to make it work; the app recognizes the space seen through the camera lens and adapts to it. See a demo of the app (which is in prototype stage at this point) below.

Zenitum’s Depth Tracker (D-Track) technology makes it possible to do this without a marker. It’s quite fascinating, as you can see in the video below: The app analyzes the surface behind the phone and creates a virtual grid in the 3D space in a matter of seconds. Then, you can unleash your virtual pet to scurry around it. Currently, the app doesn’t seem to do much, but we can’t wait to see this technology develop into a full-fledged app.

Tags: Augmented Reality, gadgets, iKat, Mobile 2.0

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